News Engagement

Open up a specific news item in the web to see it's reach and engagement.

Reach is the unique people that have read the content (even if they've viewed it on different devices).

Views is how many times that news item has been read.

The engagement % is calculated by looking at the percentage of active users on your Oplift that week who have read the item.

Article Engagement

Unlike news, we don't show an Engagement % as they're not as timely as news items.

For articles you can see

Reach is the unique people that have read the content (even if they've viewed it on different devices).

Views is how many times that news item has been read.

For both the week, and across all time since the article was published.

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